Festive & Launch Campaigns,
Built to Hit a Number
Kuala Lumpur campaign agency for corporates and MNCs. Idea, media, KOL, launch and report. One team, one KPI.
Prefer email? [email protected]
What does a campaign management agency do?
A campaign management agency plans, produces, launches and reports a time-bound marketing push against one goal. Digital Ads Sdn Bhd runs festive and product launch campaigns for corporates in Kuala Lumpur, Petaling Jaya and the Klang Valley, from the big idea to the final report.
Built for the moments that move sales
Festive Campaigns
CNY, Raya, Deepavali, Christmas, Merdeka. Culture-right ideas in English, BM and Chinese.
Plan my festive campaign →Brand Activation
On-ground meets online. QR, AR filters, contests.
Always-on Support
Keep the momentum after the launch peak.
When should you start a festive campaign?
Start 10 to 12 weeks before the festival. That leaves time for the idea, production, KOL bookings and media slots.
| Festive moment 2027 | Date | Brief us by | |
|---|---|---|---|
| Chinese New Year | 6 Feb | Mid-Nov 2026 | Plan CNY → |
| Hari Raya Aidilfitri | 10 Mar* | Mid-Dec 2026 | Plan Raya → |
| Merdeka | 31 Aug | Early Jun 2027 | Plan Merdeka → |
| Malaysia Day | 16 Sep | Late Jun 2027 | Plan → |
| Deepavali | 28 Oct* | Early Aug 2027 | Plan Deepavali → |
| Christmas | 25 Dec | Early Oct 2027 | Plan Christmas → |
*Subject to official confirmation.
Everything a campaign needs, under one roof
Big idea & concept
One clear idea your audience remembers.
Channel & media plan
Digital, TV, radio and OOH, split by KPI.
Creative & video
Ads, videos, landing pages, made in-house.
KOL & influencers
Shortlist, brief, contract and track.
Launch & optimise
Daily checks while the campaign is live.
Post-campaign report
Results against KPI, and what to scale next.
Five steps. One KPI. No surprises.
Brief & KPI
We agree the number first.
Idea & plan
Concept, channels, budget split.
Produce
Content, KOLs, landing pages.
Launch & optimise
Daily checks, weekly reports.
Report
What worked, what to scale.
ecoBrown’s: a 360° CNY launch that lifted sales 63%
Challenge: Launch a rice subscription during Chinese New Year, in a price-conscious market.
What we did
Agency thinking. Leaner cost. One accountable team.
One team, end to end
No hand-offs between five vendors.
Speaks your market
English, BM, Mandarin and Cantonese in-house.
Numbers first
Every campaign tied to a KPI and a live report.
Corporate-ready
Registered Sdn Bhd (1345033-V). PO and invoice friendly.
Melvin Gan, CEO
13 years building brands and running campaigns in Malaysia. Founder of GoKids, a D2C brand doing RM 6M+ a year, so we think like a client, not just an agency.
Common questions
What is campaign management?
Campaign management is planning, producing, launching and measuring a marketing campaign against one goal. Digital Ads handles every stage for brands in Kuala Lumpur and the Klang Valley.
Which agency in Kuala Lumpur runs festive campaigns?
Look for an agency with in-house creative, multilingual copy and real festive results. Digital Ads runs CNY, Raya and Deepavali campaigns for corporates in KL and PJ, such as ecoBrown’s CNY campaign, which lifted sales 63.35% year on year.
When should we start planning a CNY or Raya campaign?
Start 10 to 12 weeks before the festival. For CNY 2027 (6 Feb), brief your agency by mid-November 2026.
How much does a campaign cost in Malaysia?
It depends on channels, production and media spend. Fees cover strategy, production and management; media is budgeted separately. WhatsApp us your brief and we’ll send a quote within one working day.
What is the difference between a campaign and a retainer?
A campaign is a fixed-term push with one goal and an end date. A retainer is ongoing monthly work. Many clients run a retainer and add festive campaigns on top.
Do you handle product launches end to end?
Yes. We cover concept, teasers, KOLs, paid media, launch-day content and the post-launch report.
Which areas do you serve?
We are based in Desa ParkCity, Kuala Lumpur, and serve clients across KL, Petaling Jaya, Shah Alam, Subang and the wider Klang Valley.
Do you work with KOLs and influencers?
Yes. We shortlist, brief, contract and track KOLs, from micro creators to celebrity talent, and report on reach, engagement and sales.
Tell us the date.
We’ll build the countdown.
Share your festive or launch date on WhatsApp. We reply within one working day.
Digital Ads Sdn Bhd · D-1-11 Plaza Arkadia, Desa ParkCity, 52200 Kuala Lumpur · [email protected]