COPY
WRITING

Client revamped their website without going through a web developer and a content writer. After struggling for months in building their own website, they noticed that no one was reading the content on their website. They recorded an 80% bounce rate from the visitors to their website. They had all the information inserted without coherence and proper flow. And their unique selling point was not immediately made known to the website visitors.

After speaking to the client, we audited the website and picked up on all the errors. We then rewritten the content on the website, making it shorter and more coherent. We organised all contents in a proper flow that made sense to the target audience. The content became informative and educational about the industry, which builds a sense of authority. The bounce rate reduced from 80% to 28%. Client also started getting more leads and enquiry through the website.

Website link: https://dad.net.my/

IMU Cares is a CSR programme initiated by the International Medical University (IMU) as a key means for the University’s people to live its values: Reaching out to communities in service is a manifestation of these values, of ‘walking the talk.’

The programme has done a lot of CSR activities and they needed to compile all their activities and deliverables into a meaningful report for the BOD, people and visitors of IMU.

They have been keeping track of their activities and the respective results in a power point presentation for the past 12 months and they needed to transform all of that into a reader-friendly e-book.

After speaking to the client and had a look at all the information, we discussed with the client on how to best present the data and results from all the activities, making it meaningful and impactful to the readers.

From an 80-page presentation slide full of words, we grouped the results by category, consolidating the effort and have all the information presented in both visual and concise data. Replacing many words with meaningful icons, which made the entire report easy to read and understand, even if someone was just glancing through it.

Not only that, the file size of the e-book reduced, making it easy to be shared via email. Client also printed some copies of the report and had it on display on coffee tables around the campus.

Client was trying to build their brand through blog posts with subtle selling (better for SEO). But they were having difficulty in building the content without sounding pushy and over promising. Client has been in the industry for too long to generate an authentic user experience.

After understanding the client’s objective, we gathered a pool of writers to deliver subtle messages through the monthly blog posts. The writers were all matched to their area of expertise to deliver a variety of engaging stories. The monthly update of the blogs kept the content of the website fresh and engaging and built an authentic voice for the company. The ranking on Google for the company rose quickly and the stories generated views from overseas readers who left testimonials on the posts.