ecoBrown’s CNY 2022 · Integrated Digital Campaign
We connected festive storytelling, social content and interactive experiences in a 360° campaign for ecoBrown’s, supported by TV and radio to extend the brand’s reach.
ecoBrown’s CNY 2022 · Integrated Digital Campaign
We connected festive storytelling, social content and interactive experiences in a 360° campaign for ecoBrown’s, supported by TV and radio to extend the brand’s reach.
THE CHALLENGE
Bring a trusted rice brand closer to consumers who were spending more time online.
During the pandemic, shoppers prioritised health, value and convenience, while movement restrictions made in-store purchases harder. The campaign needed to keep ecoBrown’s visible, communicate its healthier rice options and support the shift to online shopping.
THE CHALLENGE
Bring a trusted rice brand closer to consumers who were spending more time online.
During the pandemic, shoppers prioritised health, value and convenience, while movement restrictions made in-store purchases harder. The campaign needed to keep ecoBrown’s visible, communicate its healthier rice options and support the shift to online shopping.
Connect brand awareness with a more convenient online purchase journey.
We highlighted ecoBrown’s Sella Cream Parboiled Basmathi Rice alongside its e-commerce offer: fixed prices and monthly doorstep delivery. The campaign brought product benefits and shopping convenience into one clear message for Malaysian consumers.
Connect brand awareness with a more convenient online purchase journey.
We highlighted ecoBrown’s Sella Cream Parboiled Basmathi Rice alongside its e-commerce offer: fixed prices and monthly doorstep delivery. The campaign brought product benefits and shopping convenience into one clear message for Malaysian consumers.
CAMPAIGN REACH
Festive storytelling across digital & TV
Potential audience reach
Campaign video amplified across 12 Astro & TVB channels
Astro AEC, Astro AOD, Astro Hua Hee Dai, Astro Quan Jia HD, Astro Shuang Xing,
TVB Jade, iQIYI HD, TVB Classic, TVB Xing He, TVBS Asia,
CTI Asia, Celestial Movies
Melody FM supported the digital campaign with an audience profile aligned to ecoBrown’s target market, reaching
potential listeners each week.
CAMPAIGN REACH
Festive storytelling across digital & TV
Potential audience reach
Campaign video amplified across 12 Astro & TVB channels
Astro AEC, Astro AOD, Astro Hua Hee Dai, Astro Quan Jia HD, Astro Shuang Xing, TVB Jade, iQIYI HD, TVB Classic, TVB Xing He, TVBS Asia, CTI Asia, Celestial Movies
Melody FM supported the digital campaign with an audience profile aligned to ecoBrown’s target market, reaching
potential listeners each week.
Instagram Mini Game
We turned passive viewing into participation with an Instagram AR mini game. Weekly high scorers won mini rice packs, connecting digital engagement with product trial.
Engagement in one month
Filter opens
Captures
Instagram Mini Game
We turned passive viewing into participation with an Instagram AR mini game. Weekly high scorers won mini rice packs, connecting digital engagement with product trial.
Engagement in one month
Filter opens
Captures
KOL & VIRAL
PLATFORMS
We amplified the campaign through Viral Cham, Tan Tan News and 8FM, bringing ecoBrown’s into the online communities our audience follows.
500,000+ reach
50,000+ engagements
28,000+ reads
KOL & VIRAL
PLATFORMS
We amplified the campaign through Viral Cham, Tan Tan News and 8FM, bringing ecoBrown’s into the online communities our audience follows.
500,000+ reach
50,000+ engagements
28,000+ reads
The integrated campaign recorded
sales growth versus Q1 2021.
The integrated campaign recorded
sales growth versus Q1 2021.
LET’S BUILD YOUR
NEXT CAMPAIGN
Contact Us
D-1-11, Plaza Arkadia,
Jalan Intisari, Desa Parkcity,
52200 Kuala Lumpur.
Bank : CIMB BANK
Account Number: 8008712225
Account Name: Digital Ads Malaysia
Whatsapp: +60 12 407 6411
Tel: +603 2711 6237
For Enquiry: [email protected]