CHALLENGES
Had low brand awareness as they were facing competition with more established cosmetic brands/stores. Furthermore, they needed a change in creative direction to make them more attractive enough to capture audiences’ attention.
SOLUTIONS
We changed their corporate identity in terms of colour options and fonts, thus making their visuals and captions more relevant and relatable to their target market. In order to consistently promote their e-commerce platform on social media, we aggressively insert their CTA link in both ads and content to ultimately drive traffic to their website. Furthermore, we consistently collaborate with client to brainstorm ideas together to further improve their performance online.
SOCIAL MEDIA
LAZADA BANNER
GIF
RESULTS
Traffic Ads for their Cica Product Range is more than 3400 link clicks
Reached more than 276k people from their target audience within a month
