To educate users that OGAWA is Malaysia’s leading premium health and wellness brand that offers a lifetime experience of a healthy lifestyle via their high quality innovative products.
OGAWA’s position was amplified with consistent brand building initiatives, tactical campaigns leveraging on social media influencers, and consistent social media campaigns.
i ) Accumulated 2000 walk-in customers from social media generated campaigns within a quarter
ii ) Fan base growth by 50k within half a year
iii ) Generated approx 5,000 participants leads over 6 weeks.
iv ) Garnered 1 million views from social media for OGAWA Chinese New Year video.