To strive to become Malaysia’s no. 1 biggest premium cake delivery service. Eat Cake Today needed a fully integrated all-in-one digital team to assist them in creating fresh and new campaign ideas to enhance engagement and generate new leads, thus increasing sales.


We constantly acquired new traffic for Eat Cake Today website, also by blasting creative and attractive EDMs to their target market. We took lifestyle photos of their cakes and upload them on their social media platforms. To gain attention from the youths in the Malaysian community, we consistently updated Eat Cake Today’s social media while revamping their social media brand positioning.


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i ) Maintained their position as the first pioneer biggest cake portal in Malaysia.
ii ) Obtained a strong customer base with the total of 15,000 customers within a year and cakes selection on board up to more than 400.
iii ) Monthly total sales increased by 36% in our 3rd month of support.
iv ) Created videos that generated traffic at the lowest costs thus far.
v ) Optimised conversions ad at the lowest cost per purchase thus far.