CHALLENGES
Mister Potato collaborated with Daebak to manufacture Ghost Pepper Crisps. To further launch the new product collaboration, they have introduced a viral campaign across 6 countries within Southeast Asia entitled ‘ASEAN Spicy Challenge’. The 6 countries that were targeted during the campaign launch are Malaysia, Indonesia, Singapore, Thailand, Myanmar and Philippines. Although this campaign was initiated on Mister Potato’s platforms, Daebak needed assistance to promote on their own social media platforms.
SOLUTIONS
We ran their campaign on Daebak’s social media platforms. Utilising the visual collaterals provided, we’ve performed Facebook Advertisements for their campaign to generate awareness of both Daebak and Ghost Pepper Crisps campaign as well as increasing Daebak’s fanbase across the six participating countries within Southeast Asia.
We have ran three types of Facebook advertisements for the Ghost Pepper Crisps campaign:
Reach ad via IG Story
Page Like ad via Facebook
Post engagement via Instagram and Facebook
SOCIAL MEDIA
FACEBOOK COVER
GIF
RESULTS
Over the course of a month, here are the results
Fanbase: Increase of 4,775 followers and growth of fanbase increased by 29.19%
Reach: 756,160 people within six countries
IG Followers: Increase of 103 followers
Fan interactions: 112,373 fan engagements
