FM Media Advertising Service

FM Media Advertising Service

Best Chinese Radio
Advertising in Malaysia

988FM, operated by Star Media group, is considered to be among the longest-standing radio stations in Malaysia, and it holds the distinction of being a Chinese language radio station that reaches audiences throughout the country as well as in Singapore. Star Media group, a prominent media owner in Malaysia, oversees the operations of 988FM.

• 1.7 million listeners each week
• Among the TOP 3 chinese radio stations in Malaysia
• In the Top 2 ranking of rising Radio Stations in Malaysia

Language: Chinese
Target Audience: 25 – 35 years old

Best Chinese Radio
Advertising in Malaysia

988FM, operated by Star Media group, is considered to be among the longest-standing radio stations in Malaysia, and it holds the distinction of being a Chinese language radio station that reaches audiences throughout the country as well as in Singapore. Star Media group, a prominent media owner in Malaysia, oversees the operations of 988FM.

Rate Card

*Minimum spots per week: 35 spots
*Maximum spots per week: 105 spots
*Maximum spots per months: 210 spots

Rate Card

*Minimum spots per week: 35 spots
*Maximum spots per week: 105 spots
*Maximum spots per months: 210 spots

Terms & Conditions

  1. This Booking Order is a binding agreement and cannot be cancelled. 100% surcharge shall apply in the event of cancellation after the activation of the Package. 50% surcharge shall apply in the event of cancellation prior to the activation of the Package.
  1. This Package is available for 988 FM only. This Booking Order must be signed and returned to Star RFM Sdn Bhd (Company No.: 199501003670 (332864-X) (“SRFM”) or on or before 31st December 2022.
    1. The Package shall include the following:

a. Three (3) free copywriting or translation for the commercial to be broadcast on 988 FM which is produced by SRFM; and
b. Production of three (3) commercials to be broadcasted on 988 FM.

  1. Talent and/or voice over fee (collectively, “VO fees”) required for the production of commercials shall be payable by the advertising agency / advertiser based on the prevailing market rate as stipulated by Voice Guild of Kuala Lumpur and Selangor.
  1. The Package must be activated by 31st March 2023, failing which SRFM may terminate this Booking Order and proceed to forfeit the deposit without further reference to you. The Package shall be fully utilized on or before 31st December 2023. Any unutilized commercial spots after 31st December 2023 will automatically be forfeited.
  1. The Package shall be utilized in a minimum block of thirty five (35) OR a maximum block of one hundred and five (105) commercial spots per week subject to a maximum of two hundred and ten (210) commercial spots per month for 988 FM.
  1. Duration for each commercial spot is thirty (30) seconds and there shall be no alteration / amendment allowed. All commercial spots under the Package are allocated on a Run-of Station (ROS) basis.
  1. The booking for the Package shall be subjected to the availability of commercial spots of 988 FM. In the event the commercial spots are not available for a particular week, SRFM will exercise its discretion to designate the commercial spots at the next available week.
  1. Any request to change the date of broadcast of the commercial spots must be made in writing with a proposed slot and the same shall be delivered to SRFM at least thirty (30) days prior to the first broadcast date. SRFM reserves the absolute right whether to accept or reject the advertising agency’s / advertiser’s request and in the event the advertising agency’s / advertiser’s request is rejected by SRFM, SRFM will exercise its discretion to designate/allocate the commercial spots at the next available week.
  1. Block Out Periods: The Package shall not be utilized during the festive period as outlined below:

988 FM: 19th December 2022 – 20th January 2023

**To be eligible for the Promotion, advertising agencies / advertisers must:

(i) Purchase a minimum of Ringgit Malaysia Eighty Thousand (RM80,000.00) (exclusive of service tax under the Service Tax Act 2018) worth of the Package from SRFM;

(ii) Submit the completed Booking Order to SRFM on or before 10th December 2022;

*Each eligible advertising agency/advertiser will be given one (1) entry for the Promotion. Advertising agencies/advertisers who purchase Package worth Ringgit Malaysia

One Hundred Fifty Thousand (RM150,000.00) and above (exclusive of service tax under the Service Tax Act 2018) will be given two (2) entries to the Promotion.

*Late submission will not be entertained.

  1. Winning advertising agencies / advertisers will be selected from the pool of eligible entries.
  2. Selected advertising agencies / advertisers will be required to answer one (1) simple question. In the event the selected advertising agency/advertiser fails to
    answer the question correctly, the said advertising agency/advertiser will be disqualified from the Promotion and the next advertising agency/advertiser
    will be selected as the replacement.
  1. A total of ten (10) prizes worth up to Ringgit Malaysia Twenty Thousand (RM20,000.00) will be given out to ten (10) qualified winners.
  2. The Prize is given on an “As Is Where Is” basis and not exchangeable for cash, credit or any other prizes, whether in part or in full.
  3. Qualified winners will be notified through the contact details provided by the advertising agency/advertiser in the Booking Order.
  4. Prize is not transferable nor assignable to other third party.
  5. The Promotion is organized by SRFM for 988 FM only, and it will be tentatively held in March 2023.
  6. Prizes will be delivered to the winners free of charge before 30 June 2023.
  7. Each winner is only entitled to win one (1) prize. In the event an advertising agency/advertiser is picked for more than one (1) time, SRFM shall be entitled to disregard the second
    and subsequent picks and re-pick a potential winner.
  1. The advertising agencies / advertisers will not be eligible for this Promotion if the purchases made have been cancelled or refunded due to any reasons.
  2. SRFM reserves the absolute discretion to substitute the prizes with any other prizes that are of similar value at any time, as it deems fit and necessary without prior notice.
  3. SRFM’s decision is final and conclusive and no further correspondences will be entertained.
  4. By participating in the Promotion, the advertising agencies / advertisers are deemed to have agreed to be bound by the terms and conditions herein at all times.
  5. SRFM shall be entitled to amend and / or vary the terms and conditions contained herein and the advertising agencies / advertisers are encouraged to visit
    https://www.smrg.my/?page_id=105 any amended /varied terms and conditions for this Promotion.

  1. All commercial materials shall comply with the requirements set forth by SRFM. All commercial scripts and recorded broadcast material shall obtain the approval of SRFM prior to the first broadcast date.
  1. All bookings must be made at least seven (7) working days prior to broadcast. All commercial spots are subject to airtime availability upon confirmation.
  2. All commercial materials must be submitted to SRFM seven (7) working days before first broadcast date.
  3. SRFM shall not be held responsible for failure to broadcast any commercial due to late submission of commercial materials by the advertising agencies / advertisers.
  4. Whilst every endeavour is taken, all bookings are subject to SRFM’s non-liability for interference by accident, machinery breakdown, power failure, fire, weather condition, act of God and other unforeseen circumstances which are beyond the reasonable control of SRFM.
  1. The advertising agencies / advertisers will keep SRFM indemnified against all claims, actions, suits, losses, costs and expenses in respect of the broadcasts.
  2. The log of data and time kept by SRFM for every broadcast shall be used in the event of dispute, the details recorded in this shall be conclusive evidence and biding on the parties involved.
  3. In the event of discrepancy in the commercials broadcasts, it must be reported in writing to SRFM within fourteen (14) days from the date of broadcast failing which, the commercial shall be deemed correct and accurate.
  1. Broadcast of commercial(s) produced by SRFM in any other station(s) not managed by SRFM shall subject to production fee of Ringgit Malaysia One Thousand Three Hundred Fifty (RM1, 350.00). In addition thereto, VO fee and other charges may be imposed by SRFM. For the purposes of this Booking Order, any amount payable herein under is exclusive of service tax and / or other government taxes / duties under Malaysia legislation.
  1. All broadcasted material will be maintained in SRFM’s traffic system up to a period of six (6) months commencing from first broadcast date (“Material Recall Period”) before auto-deletion takes place. Request for a copy of such material shall be within the Material Recall Period.
    1. The Package is subjected to the terms and conditions contained herein and the “Standard Terms and Conditions ions for the Service Provision” (“Standard Terms”). SRFM reserves the absolute right to review and vary any of the terms and conditions contained herein and the Standard Terms and the advertising agencies / advertisers are

encouraged to visit https://www.smrg.my/?page_id=105 from time to time to view any amendments or changes.

  1. In the event of inconsistency between the provisions of the Standard Terms and the terms and conditions stated herein, the terms contained herein shall prevail.

To be eligible for Bonus Spots (details set forth in [*]), advertising agencies / advertisers must purchase a Package worth Ringgit Malaysia Fifty Thousand (RM50,000.00)

(exclusive of service tax under the Service Tax Act 2018) and above from SRFM from 11th November 2022 to 10th December 2022.

The number of Bonus Spots to be allocated by SRFM depending on the Package tier purchased and date(s) of confirmation, as indicated below:

Booking confirmation between 11th November 2022 – 18th November 2022: 20 – 75 Bonus Spots

Booking confirmation between 19th November 2022 – 10th December 2022: 10 – 36 Bonus Spots

The Bonus Spots shall only be utilised after all paid commercial spots have been aired.

All Bonus Spots shall be fully utilized on or before 31st December 2023. Any unutilized Bonus Spots after 31st December 2023 will not be entertained and the same will be

automatically forfeited.

  1. Any amount payable or other considerations to be provided under this Booking Order shall be subjected to service tax and / or any other government taxes / duties under Malaysia’s legislation.
    1. For the accredited advertising agencies / advertisers, payment shall be made in accordance with the credit terms granted by SRFM.
    2. All payments shall be made in Ringgit Malaysia (RM) and payable to:

a) “Star RFM Sdn Bhd” for the bookings under 988 FM

  1. In the event of any dispute on the invoice, the advertising agencies / advertisers shall notify SRFM’s Finance Department in writing fourteen (14) days from the invoice, failing which suchinvoice shall be deemed correct and accurate.
    1. For non-accredited agencies / advertisers, full payment shall be made seven (7) working days before first broadcast date.

Commercials will only be broadcasted upon payment clearance in SRFM’s bank account.

Terms & Conditions

  1. This Booking Order is a binding agreement and cannot be cancelled. 100% surcharge shall apply in the event of cancellation after the activation of the Package. 50% surcharge shall apply in the event of cancellation prior to the activation of the Package.
  1. This Package is available for 988 FM only. This Booking Order must be signed and returned to Star RFM Sdn Bhd (Company No.: 199501003670 (332864-X) (“SRFM”) or on or before 31st December 2022.
    1. The Package shall include the following:

a. Three (3) free copywriting or translation for the commercial to be broadcast on 988 FM which is produced by SRFM; and
b. Production of three (3) commercials to be broadcasted on 988 FM.

  1. Talent and/or voice over fee (collectively, “VO fees”) required for the production of commercials shall be payable by the advertising agency / advertiser based on the prevailing market rate as stipulated by Voice Guild of Kuala Lumpur and Selangor.
  1. The Package must be activated by 31st March 2023, failing which SRFM may terminate this Booking Order and proceed to forfeit the deposit without further reference to you. The Package shall be fully utilized on or before 31st December 2023. Any unutilized commercial spots after 31st December 2023 will automatically be forfeited.
  1. The Package shall be utilized in a minimum block of thirty five (35) OR a maximum block of one hundred and five (105) commercial spots per week subject to a maximum of two hundred and ten (210) commercial spots per month for 988 FM.
  1. Duration for each commercial spot is thirty (30) seconds and there shall be no alteration / amendment allowed. All commercial spots under the Package are allocated on a Run-of Station (ROS) basis.
  1. The booking for the Package shall be subjected to the availability of commercial spots of 988 FM. In the event the commercial spots are not available for a particular week, SRFM will exercise its discretion to designate the commercial spots at the next available week.
  1. Any request to change the date of broadcast of the commercial spots must be made in writing with a proposed slot and the same shall be delivered to SRFM at least thirty (30) days prior to the first broadcast date. SRFM reserves the absolute right whether to accept or reject the advertising agency’s / advertiser’s request and in the event the advertising agency’s / advertiser’s request is rejected by SRFM, SRFM will exercise its discretion to designate/allocate the commercial spots at the next available week.
  1. Block Out Periods: The Package shall not be utilized during the festive period as outlined below:

988 FM: 19th December 2022 – 20th January 2023

**To be eligible for the Promotion, advertising agencies / advertisers must:

(i) Purchase a minimum of Ringgit Malaysia Eighty Thousand (RM80,000.00) (exclusive of service tax under the Service Tax Act 2018) worth of the Package from SRFM;

(ii) Submit the completed Booking Order to SRFM on or before 10th December 2022;

*Each eligible advertising agency/advertiser will be given one (1) entry for the Promotion. Advertising agencies/advertisers who purchase Package worth Ringgit Malaysia

One Hundred Fifty Thousand (RM150,000.00) and above (exclusive of service tax under the Service Tax Act 2018) will be given two (2) entries to the Promotion.

*Late submission will not be entertained.

  1. Winning advertising agencies / advertisers will be selected from the pool of eligible entries.
  2. Selected advertising agencies / advertisers will be required to answer one (1) simple question. In the event the selected advertising agency/advertiser fails to
    answer the question correctly, the said advertising agency/advertiser will be disqualified from the Promotion and the next advertising agency/advertiser
    will be selected as the replacement.
  1. A total of ten (10) prizes worth up to Ringgit Malaysia Twenty Thousand (RM20,000.00) will be given out to ten (10) qualified winners.
  2. The Prize is given on an “As Is Where Is” basis and not exchangeable for cash, credit or any other prizes, whether in part or in full.
  3. Qualified winners will be notified through the contact details provided by the advertising agency/advertiser in the Booking Order.
  4. Prize is not transferable nor assignable to other third party.
  5. The Promotion is organized by SRFM for 988 FM only, and it will be tentatively held in March 2023.
  6. Prizes will be delivered to the winners free of charge before 30 June 2023.
  7. Each winner is only entitled to win one (1) prize. In the event an advertising agency/advertiser is picked for more than one (1) time, SRFM shall be entitled to disregard the second
    and subsequent picks and re-pick a potential winner.
  1. The advertising agencies / advertisers will not be eligible for this Promotion if the purchases made have been cancelled or refunded due to any reasons.
  2. SRFM reserves the absolute discretion to substitute the prizes with any other prizes that are of similar value at any time, as it deems fit and necessary without prior notice.
  3. SRFM’s decision is final and conclusive and no further correspondences will be entertained.
  4. By participating in the Promotion, the advertising agencies / advertisers are deemed to have agreed to be bound by the terms and conditions herein at all times.
  5. SRFM shall be entitled to amend and / or vary the terms and conditions contained herein and the advertising agencies / advertisers are encouraged to visit
    https://www.smrg.my/?page_id=105 any amended /varied terms and conditions for this Promotion.

  1. All commercial materials shall comply with the requirements set forth by SRFM. All commercial scripts and recorded broadcast material shall obtain the approval of SRFM prior to the first broadcast date.
  1. All bookings must be made at least seven (7) working days prior to broadcast. All commercial spots are subject to airtime availability upon confirmation.
  2. All commercial materials must be submitted to SRFM seven (7) working days before first broadcast date.
  3. SRFM shall not be held responsible for failure to broadcast any commercial due to late submission of commercial materials by the advertising agencies / advertisers.
  4. Whilst every endeavour is taken, all bookings are subject to SRFM’s non-liability for interference by accident, machinery breakdown, power failure, fire, weather condition, act of God and other unforeseen circumstances which are beyond the reasonable control of SRFM.
  1. The advertising agencies / advertisers will keep SRFM indemnified against all claims, actions, suits, losses, costs and expenses in respect of the broadcasts.
  2. The log of data and time kept by SRFM for every broadcast shall be used in the event of dispute, the details recorded in this shall be conclusive evidence and biding on the parties involved.
  3. In the event of discrepancy in the commercials broadcasts, it must be reported in writing to SRFM within fourteen (14) days from the date of broadcast failing which, the commercial shall be deemed correct and accurate.
  1. Broadcast of commercial(s) produced by SRFM in any other station(s) not managed by SRFM shall subject to production fee of Ringgit Malaysia One Thousand Three Hundred Fifty (RM1, 350.00). In addition thereto, VO fee and other charges may be imposed by SRFM. For the purposes of this Booking Order, any amount payable herein under is exclusive of service tax and / or other government taxes / duties under Malaysia legislation.
  1. All broadcasted material will be maintained in SRFM’s traffic system up to a period of six (6) months commencing from first broadcast date (“Material Recall Period”) before auto-deletion takes place. Request for a copy of such material shall be within the Material Recall Period.
    1. The Package is subjected to the terms and conditions contained herein and the “Standard Terms and Conditions ions for the Service Provision” (“Standard Terms”). SRFM reserves the absolute right to review and vary any of the terms and conditions contained herein and the Standard Terms and the advertising agencies / advertisers are

encouraged to visit https://www.smrg.my/?page_id=105 from time to time to view any amendments or changes.

  1. In the event of inconsistency between the provisions of the Standard Terms and the terms and conditions stated herein, the terms contained herein shall prevail.

To be eligible for Bonus Spots (details set forth in [*]), advertising agencies / advertisers must purchase a Package worth Ringgit Malaysia Fifty Thousand (RM50,000.00)

(exclusive of service tax under the Service Tax Act 2018) and above from SRFM from 11th November 2022 to 10th December 2022.

The number of Bonus Spots to be allocated by SRFM depending on the Package tier purchased and date(s) of confirmation, as indicated below:

Booking confirmation between 11th November 2022 – 18th November 2022: 20 – 75 Bonus Spots

Booking confirmation between 19th November 2022 – 10th December 2022: 10 – 36 Bonus Spots

The Bonus Spots shall only be utilised after all paid commercial spots have been aired.

All Bonus Spots shall be fully utilized on or before 31st December 2023. Any unutilized Bonus Spots after 31st December 2023 will not be entertained and the same will be

automatically forfeited.

  1. Any amount payable or other considerations to be provided under this Booking Order shall be subjected to service tax and / or any other government taxes / duties under Malaysia’s legislation.
    1. For the accredited advertising agencies / advertisers, payment shall be made in accordance with the credit terms granted by SRFM.
    2. All payments shall be made in Ringgit Malaysia (RM) and payable to:

a) “Star RFM Sdn Bhd” for the bookings under 988 FM

  1. In the event of any dispute on the invoice, the advertising agencies / advertisers shall notify SRFM’s Finance Department in writing fourteen (14) days from the invoice, failing which suchinvoice shall be deemed correct and accurate.
    1. For non-accredited agencies / advertisers, full payment shall be made seven (7) working days before first broadcast date.

Commercials will only be broadcasted upon payment clearance in SRFM’s bank account.

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Contact Us

D-1-11, Plaza Arkadia,
Jalan Intisari, Desa Parkcity,
52200 Kuala Lumpur.

Bank : CIMB BANK
Account Number: 8008712225
Account Name: Digital Ads Malaysia

Whatsapp: +60 12 407 6411
Tel: +603 2711 6237
For Enquiry: [email protected]

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