CHALLENGES
To educate users that OGAWA is Malaysia’s leading premium health and wellness brand that offers a lifetime experience of a healthy lifestyle via their high quality innovative products.
SOLUTIONS
OGAWA’s position was amplified with consistent brand building initiatives, tactical campaigns leveraging on social media influencers, and consistent social media campaigns.
SOCIAL MEDIA
RESULTS
i ) Accumulated 2000 walk-in customers from social media generated campaigns within a quarter
ii ) Fan base growth by 50k within half a year
iii ) Generated approx 5,000 participants leads over 6 weeks.
iv ) Garnered 1 million views from social media for OGAWA Chinese New Year video.