ecoBrown’s 360 Campaign 2022
ecoBrown’s is known as a purveyor of high-quality, wholesome wholemeal products. Through rapid expansion and innovation, ecoBrown’s has been one of the rice brand leaders in Malaysia.
ecoBrown’s 360 Campaign 2022
ecoBrown’s is known as a purveyor of high-quality, wholesome wholemeal products. Through rapid expansion and innovation, ecoBrown’s has been one of the rice brand leaders in Malaysia.
THE CHALLENGE
The unprecedented times have brought about a new awareness of maintaining a Healthy Lifestyle, Price Conscious and Conveniences.
With the growing demand of healthier eating and the popularity of rice as a staple food, there has been a panic expression in public, which has more or less affected essential product prices in the market. Moreover, the restrictions and shutdowns have contributed to the lack of product reachability among our customers. People were experiencing fear of going out (FOGO) and avoided being in public places.
THE CHALLENGE
The unprecedented times have brought about a new awareness of maintaining a Healthy Lifestyle, Price Conscious and Conveniences.
With the growing demand of healthier eating and the popularity of rice as a staple food, there has been a panic expression in public, which has more or less affected essential product prices in the market. Moreover, the restrictions and shutdowns have contributed to the lack of product reachability among our customers. People were experiencing fear of going out (FOGO) and avoided being in public places.
To meet the challenge during the pandemic, ecoBrown’s
boldly changed its traditional sales approach.
With the growing demand of healthier eating, ecoBrown’s Sella Cream Parboiled Basmathi Rice has been introduced as 1 of the healthy rice options for Malaysians, with hassle-free monthly delivery to their doorsteps and fixed price policy on their e-commerce platform.
Now, hundreds of thousands of customers will have easy access to purchasing healthy rice with just a click.
To meet the challenge during the pandemic, ecoBrown’s
boldly changed its traditional sales approach.
With the growing demand of healthier eating, ecoBrown’s Sella Cream Parboiled Basmathi Rice has been introduced as 1 of the healthy rice options for Malaysians, with hassle-free monthly delivery to their doorsteps and fixed price policy on their e-commerce platform.
Now, hundreds of thousands of customers will have easy access to purchasing healthy rice with just a click.
OUR RESULT
Digital & TV Channels
Potential Reached
Aired on ASTRO Chinese Channels sush as
Astro AEC, Astro AOD, Astro Hua Hee Dai, Astro Quan Jia HD, Astro Shuang Xing,
TVB Jade, iQIYI HD, TVB Classic, TVB Xing He, TVBS Asia,
CTI Asia, Celestial Movies
We meticulously chose Melody FM whose listener profiles
matched our target audience and reached
potential listeners weekly.
OUR RESULT
Digital & TV Channels
Potential Reached
Aired on ASTRO Chinese Channels sush as
Astro AEC, Astro AOD, Astro Hua Hee Dai, Astro Quan Jia HD, Astro Shuang Xing, TVB Jade, iQIYI HD, TVB Classic, TVB Xing He, TVBS Asia, CTI Asia, Celestial Movies
We meticulously chose Melody FM whose listener profiles matched our target audience and reached
potential listeners weekly.
Instagram Mini Game
We designed and launched an interactive IG AR Filter to engage with our customers. We also choose weekly winners who have the highest scores and we gifted them our mini rice packs which promote product trial.
This resulted in :
Opens
Captures
within 1 Month
Instagram Mini Game
We designed and launched an interactive IG AR Filter to engage with our customers. We also choose weekly winners who have the highest scores and we gifted them our mini rice packs which promote product trial.
This resulted in :
Opens
Captures
within 1 Month
KOL & VIRAL
PLATFORMS
We also rode on viral platforms such as Viral Cham, tan tan news and 8fm.
More than 500,000 Reach
More than 50,000 Engagements
More than 28,000 Reads
KOL & VIRAL
PLATFORMS
We also rode on viral platforms such as Viral Cham, tan tan news and 8fm.
More than
500,000
Reach
More than
50,000
Engagements
More than
28,000
Reads
And We have achieved a Total increase of
in sales
Compared with last year (Q1 2021).
And We have achieved a Total increase of
in sales
Compared with last year (Q1 2021).
Start
Converting
Converting
Contact Us
D-1-11, Plaza Arkadia,
Jalan Intisari, Desa Parkcity,
52200 Kuala Lumpur.
Bank : CIMB BANK
Account Number: 8008712225
Account Name: Digital Ads Malaysia
Whatsapp: +60 12 407 6411
Tel: +603 2711 6237
For Enquiry: [email protected]
